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Are you a small business owner on a tight budget? If so, you may struggle with finding affordable ways to help increase sales. We’ve compiled a list of 5 free and easy ways to boost sales that don’t require you spending a ton of time or money.
1. Ask for Reviews and Customer Testimonials
Social proof has been playing an increasingly large role in the purchasing decisions of consumers in recent years. People want to hear about the experiences of others before they commit to making a purchase. In fact, research shows that 84% of consumers trust online reviews as much as a personal recommendation and 97% of consumers consult product reviews before making a purchase.
Not sure how to gather reviews or testimonials from your customers? Just ask them! Consider sending an email or text directing them to your preferred review platform such as Google, Yelp, or Trustpilot.
2. Network with Other Business Owners and Local Organizations
One of the best ways to get the word out about your products or services is via networking. Connect with fellow business owners and other professionals who may be willing to refer clients your way. If you have the means to spend a few dollars, consider supporting local charity events or sponsoring a little league team to help increase your visibility.
3. Offer Promotions or Incentives
Use customer birthdays, business anniversaries, and holidays as an opportunity to create special promotions or discounts. Or incentivize customers to make a purchase with a limited time deal they can’t resist like free shipping or BOGO free products. You can announce promotions in your email campaigns, on social media, or even via snail mail.
4. Create a Customer Referral Program
A whopping 74% of consumers consider word-of-mouth the primary factor behind their purchase decisions. You can improve your odds of getting more sales by word-of-mouth advertising by creating a referral program. If you have a happy customer, offer them a thank you such as a free product, a discount off of a purchase, a free month of service, or a reward such as a gift card for referring new customers.
5. Post Engaging and Useful Content on Social Media
Creating content on social media helps you build up your audience and reach people who may be interested in what you’re selling. Plus, posting consistent and engaging content educates people about your business, keeps you top of mind, and builds trust with potential customers. A few ideas for some simple, yet effective social media posts are:
We’re here to help! Need help increasing sales and growing your business? With our small business funding solutions there’s nothing holding you back! Contact us today to learn more.
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