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When you reopen, seeing your customers again will be a happy reunion. Greet them with a smile and ask how they’re doing. Who knows how their lives have changed in the last several weeks? The COVID crisis has taken quite a toll on some people.
You might not have a lot of time to bond, though, considering social distancing. So, to further renew your connection to your customers, put up an online survey. Asking customers some smart, pointed questions can help you find out what people expect from your business now.
Consider these steps:
When you write the survey:
Here are some starters for you to consider:
Thank you for being our customer. We want to make sure that we offer you a great experience when you visit us. Please answer these questions to help us shape how we do business in this new era.
We want you to be comfortable shopping with us. Please tell us how important these precautions are in the face of coronavirus:
Tell us why you shop with us and what we can do better generally.
Look for the main insights from the feedback and consider posting the more popular answers. People who took time to respond will watch to see what changes you make. When they see that you have listened to them, they will know that you really care about them as customers.
And whether or not the survey is a success, try it again in six months. Good luck!
To read more ideas on handling today’s small-business challenges, see our other articles in our COVID-19 Resource Center.
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