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Apr 20, 2023
2 min read
Last update: Apr 18, 2023

How to Reignite the Passion for Your Small Business

Do you remember how you felt when you first started your business? What about the feeling of accomplishment when you made your first sale? In the early days of your entrepreneurial journey, things were new and exciting. But over time, the honeymoon phase wears off. You may even get into a rut and while some days might still be exciting and fulfilling, others may seem mundane and boring.

It’s easy to get caught up in the everyday responsibilities of running a business which can cause you to feel less passionate about your company than you did when you were just starting out. Luckily, you can reignite the passion you once had for your business by making a few simple adjustments. Take a few moments to rekindle your love for your business with these tips:

Remember Your “Why”

Take some time to reflect on why you started your business in the first place. Remind yourself what motivated you to take the leap into entrepreneurship and what drives you to succeed. You may even want to consider rewriting your mission statement and keeping it front and center on a piece of paper at your desk. If you’re struggling to remember your “why”, try asking yourself these questions:

  • Why does your company exist?
  • What inspired your original business idea?
  • What problem does your company/product/service solve?
  • What made you excited to start your business?
  • What does your business stand for?
  • What do you love about your business?

Set New Goals

Do you have goals for your business, and do you feel motivated by them? If not, then it might be a good time to set new ones. Use the SMART system to make sure your goals are Specific, Measurable, Achievable, Relevant, and Time-Bound. For example, if your goal is to update your outdated website, a SMART goal would be to update your site and increase traffic by 20% by October 1st 2023. Having SMART goals that motivate and inspire you can really help you be passionate about your work.

Do More of What You Like and Less of What You Don’t

Recognize what you’re good at and what you enjoy doing…and focus on those areas. Doing what you love can bring a sense of joy to your work and make it much more fulfilling. If you don’t enjoy writing content, bookkeeping, or writing proposals, then don’t do it. Instead, hire a virtual assistant, outsource what you don’t like to do, or have one of your employees do it. Wasting time on tasks that you dread is a surefire way to lose passion for your business.

Spice Things Up a Little

Just as it is important to plan fun date nights with your significant other, the same is true for keeping things fresh and exciting in your business. If you are doing the same things every day, it may be time to shake things up. A few ways to spice things up a little are:

  • Launching a new marketing campaign
  • Changing up your daily routine
  • Enrolling in professional development courses
  • Sprucing up your office
  • Joining a new networking group
  • Expanding your business offerings

With a little bit of effort, reflection, and consideration you can easily renew your affection for your business and get back the passion that you’ve lost.

Need additional funds to scale your business or achieve your goals?

SBG Funding can help you seize opportunities and scale your business with access to financing that is not limited by the same time-consuming, stringent regulations as traditional banks. For more information about how we can help your business grow, click here or call us at (844) 284–2725.

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