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Many businesses are starting to reopen during this pandemic. Do you want to be among the many that are flourishing? In order to stay afloat, they are having to change the structure of their business model. What worked in times past with changing markets, will not work in today’s economy.
Survival of your company will rely on a few different strategies. Your growth will also depend on these.
These are just a few ways to get started.
Your current marketing will need a facelift. There are many companies that were not able to survive being on lockdown. If your company has pushed through, it’s time for a reset. Branding needs to cater to the customer fully. Trying to capture the eye of the consumer is your top priority. Today’s consumer is very savvy and wants to be treated as such. Use of multiple mediums is essential. One blanket of advertising will not work in today’s economy. Consumers want to be pulled in and treated to an experience. Take a look at what you currently use. Below are a few ways to switch up your marketing game.
Remember, being coherent with the changing times will only bolster your business. It will also help you to pick up new market share because of your competitors that have closed the doors for good.
The priority of today’s businesses needs to be structured around the consumer feeling safe and comfortable buying and relying on your product, no matter what you offer. Be transparent with the safety protocols you are using. How do you package and deliver items? How are they stored? A major thing now is the safety of your employees.What types of programs and incentives do you offer them? How are you caring for their safety and well being? This can hugely affect the way consumers view your business.
In the climate we live in, many people want to know if you are a socially conscious brand. They are willing to spend a little more if they know that the company uses materials that are sourced responsibility. Also, taking a philanthropic approach to sales may be useful. Having a promotion where part of the proceeds go to a charity that speaks to people is huge, so choose a worthy cause and promote it.
Next in line is how you show your company and your product. Highlight the strengths of one product. Don’t try to overwhelm the consumer with extra information. Show how it will fit in with the lifestyle they are leading now. Be positive about it. Your job as a business owner
is not to be negative or to sell fear. You are there to help people feel relaxed and comfortable with their “new normal”. Show how more expensive items can be essentials for everyday living now.
Browse other businesses that may not be like yours, to see what is working for them, or what you would change to make it easier from a consumer standpoint. In the end, become a visionary, no matter how small or large your company is.
SBG Funding is committed to being your reliable partner in business. Their goal is to assist you during these uncertain times with smart business options for funding.