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2 min read

Retailers, Here’s How to Crush Q4

The 4th quarter of the year is officially upon us. For retailers, it’s a time to push forward and finish the year strong. Historically, it’s the busiest time of the year with holidays like Halloween, Thanksgiving, Black Friday, Cyber Monday, and Christmas all taking place during Q4. 29% of U.S. consumers planning to spend more on holiday shopping than they did last year, October-December 2021 is a lucrative time for retailers.

Here are 4 tips to help your retail business crush Q4:

1. Keep Things Easy for Your Customers by offering BOPIS (Buy Online Pickup in Store)

According to Salesforce data, “online sales will continue to grow, up to 10% in the U.S. and 7% around the globe. Put another way, between November and December, online shoppers will spend $259B in the U.S. and $1.2T globally.” That’s why just like in Q4 of 2020, having the option to buy online and pick up in store is expected to be a major player in holiday shopping this year. Many consumers favor stores that offer this option during the holidays. Buying online and picking up in store helps shoppers avoid crowds and ensure they can get their items quickly without the hassle of shipping costs and shipping delays.

2. Stay Top of Mind with Your Customers

In the coming months, make sure you stay in front of your customers so that they remember to choose your store when they do their holiday shopping. Consider the following marketing techniques to help:

  • Send an email blast or text campaign informing about upcoming sales and promotions. You can encourage customers to visit your brick and mortar with special in-store events or extended holiday shopping hours.
  • Drive traffic to your website and gain visibility by targeting and retargeting shoppers when they are browsing online. Create ads on Google and social media to target shoppers when they’re browsing online. You can offer visitors to your website an incentive to sign up for your emails with messaging such as “Sign up today to receive our exclusive Black Friday Offer.”
  • Create a unique and personalized offer that stands out among the influx of holiday campaigns from other retailers. Stand out from the crowd with a funny campaign, an unbeatable and personalized discount, or a special shopping event exclusively for your VIP customers.

3. Make Sure the Customer Experience is a Positive One

The holiday shopping season is a stressful time for both shoppers and retail employees. Make sure to streamline the checkout process and returns/exchanges. Equip your staff members with the tools necessary to make the in-store shopping experience a positive one for everyone. Now is not the time to be understaffed! Hire additional employees if you need extra cashiers, help with inventory management, or shopping assistants.

4. Secure Financing Now

While the expression, “you have to spend money to make money” is fitting for the retail industry, the costs of keeping up with demand of Q4 can catch up with you quickly. A business line of credit, small business term loan, or bridge capital can help you stock up on seasonal inventory, staff up for the holiday rush, or increase your marketing efforts.

Financing for Your Retail Business that You Can Rely on!

With competition in the retail market fiercer than ever before, businesses have to work twice as hard to get ahead. But while typical bank loans are complicated and time consuming, SBG Funding gets you the financing you need in a few clicks. Apply now and let’s ramp up your retail offering!

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A funding specialist will get back to you soon.

If you can’t hang on then give us a call at (844) 284-2725 or complete your working capital application here.

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