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“February may be one of the shortest months of the year, but for some businesses it seems to drag on and on. Although Valentine’s Day is a busy time for florists and retail shops, many small to medium sized businesses find that February is one of the slowest months of the year. So what can you do to help your business survive the slower months when there is a lull in sales? Here’s what I suggest:
Many industries experience seasonality such as real estate agencies, construction companies, landscaping companies, or even restaurants who rely heavily on tourism. Remember that seasonal slumps are to be expected, so don’t make any drastic changes or rash decisions that could potentially harm your businesses in the long run. With proper planning in place, you will be prepared for the slower times and can make the most of them.
Identify a Pattern and Anticipate Your Slow Season
It’s common for new business owners to be concerned the first time they experience a slow period. Figuring out what time of year is the slowest one for your business takes a bit of time, but once you do, you can both anticipate it and plan for it. When doing your yearly planning and setting your goals, consider putting money aside during your high season. Make sure to put aside enough cash to maintain operations during the slower months and to cover a potential emergency such as broken equipment.
Use the Down Time Wisely
You know all of those projects and items on your to-do list that you’ve been putting off? Now is the time to do them! Update your social media profiles and get some new marketing campaigns in the works. Need to do some cleaning and renovations? Take advantage of the down time and do it now. Before you know it, business will pick up again, so use your time wisely to improve your business now while you have the time.”
Running a successful enterprise is a dream of every small business owner regardless of the kind of industry they are in. But competition is stiff, customers are becoming more discerning, and market upheavals are a regular occurrence. Click here to read the 7 habits that highly successful small business owners swear by.
What is your name and title?
Joshua Baker/ Director of Sales
Where are you from?
How long have you been working at SBG?
What are you currently binge watching?
Curb your Enthusiasm, The Outsider, Ray Donavon, Power, Jack Ryan
What is your favorite part about working for SBG?
The ability to not only help merchants acquire funding, but also to forge long term relationships that last throughout the years. It is extremely rewarding to know you had a hand, no matter how big or small that is, in helping grow a business from the ground up.
What are your favorite sports teams?
Eagles, Sixers, Flyers, Phillies
What is something people would never guess about you?
When on a family trip, I sustained an injury and in lieu of stitches my wound was medically superglued together in a foreign hospital!
Briefly describe what your typical workday at SBG is like.
My day is solely dedicated to getting the best possible deal for my clients. This typically consists of more emails and phone calls than you could imagine.
What do you like to do for fun when you are not in the office?
Golf, movies, working out, spending time with family, friends and my significant other.
What is the best vacation you’ve ever been on?
What is the greatest piece of advice that you have ever gotten from someone?
Everything in moderation
Do you have a motto or personal mantra?
Don’t put off until tomorrow what you can do today.
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