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Mar 12, 2021
2 min read
Last update: May 16, 2024

4 Key Ways Businesses Can Find and Attract Good Talent

One of the biggest challenges growing businesses face is finding top talent. Having a strong team is crucial to innovation, growth, and the long-term success of your company. But finding the right candidates isn’t an easy task. Here are 4 proven strategies to help your business find and attract good talent:

1. Offer Flexibility

The landscape of the corporate world has changed dramatically in the last year with so many companies pivoting to remote work. In order to stay competitive when hiring for new roles, businesses need to offer some degree of flexibility with work hours and focus instead on productivity. According to a recent Flexjobs survey, “27% of workers say that the ability to work from home is so important to them that they are willing to take a 10% to 20% pay cut to work remotely. And 81% say they would be more loyal to their employer if they had flexible work options.” They concluded that “having a choice of work environment and location is now a key factor for many job seekers when searching for a better work-life balance and evaluating new career opportunities.”

2. Write a Clear and Compelling Job Description

Job seekers read and sort through tons of job ads when they’re looking for employment. That’s why you need to make sure your company’s employment ad stands out. Make the description specific and concise by articulating exactly what you’re looking for in the role. If your company comes across as stuffy and impersonal, you’re going to have a difficult time attracting top talent. You want to appeal to applicants who you think would be a good fit, so be sure what you write also reflects the personality of your brand.

3. Create a Referral Program

Consider a referral program where you enlist the help of your employees and/or your network to help you find qualified candidates. People are more likely to recommend others who they think would be ideal for the job since the referral is a direct reflection on them. This saves you time and gives you peace of mind in knowing that the person recommending the applicant can vouch for their work ethic or abilities. Keep the referral process easy and straightforward and be sure to offer monetary incentives.

4. Maintain a Solid Employer Brand and Company Culture

How your brand is perceived by potential job candidates is a major factor in their decision to apply in the first place. And while you want to attract top talent, you also want to make sure you are hiring people whose work style fits in with your company culture. When researching your organization online, job seekers will look to see what you and your employees are posting online and how it reflects your company’s culture and values. Be sure to humanize your company by showcasing the people that work there, the story behind your business, and behind-the-scenes info on social media

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