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Nov 10, 2020
3 min read
Last update: May 17, 2024

4 Ways Beauty and Wellness Businesses Can Create a Solid Post-Pandemic Strategy

During the height of the COVID-19 pandemic, hair salons, barbershops, spas, nail salons, and wellness centers were forced to close their doors. And once restrictions lifted in most parts of the country, salon and spa owners scrambled to adapt to the new reality. The close, sustained physical contact required when getting a haircut, manicure, or facial posed significant challenges for the beauty and wellness industry. Because of this, the CDC released strict guidance for nail salon employees and employers and OSHA issued the COVID-19 Guidance for Hair and Nail Salon Workers with tips to minimize coronavirus exposure.

But with numbers going up in some cities, it may be only a matter of time again until restrictions are put in place again. While no one knows for sure what will happen in the coming months, one thing we can all agree on is that the COVID-19 pandemic will have lasting effects on the beauty and wellness industry.

Here are 4 things that must be part of your salon or spa’s long-term, post-pandemic strategy for the future:

  • Keep People Informed

Share updates on your website, social media platforms, or in your email campaigns regarding any changes in business hours and capacity restrictions. Inform people about any new measures you are taking to keep your business clean and safe for both your customers and employees. As the situation changes, you should tell them how to book appointments and how the salon may look differently when they visit you.

  • Implement Health and Safety Protocols

If the number of new virus cases surge during the winter months, people may be more reluctant to visit your business. Curb their fears and anxieties by showing them the safety precautions you’re implementing. Some of those safety measures could be taking temperatures, having hand sanitizer readily available, requiring face masks, increasing the sanitizing of stations and tools, getting Barbicide certifications, installing plastic shields between stations, or using single-use gloves or barber’s capes. New health and safety demands are here to stay so it’s best to invest in those changes now.

  •  Think of Innovative Solutions and Product Offerings

COVID-19 has definitely pushed us all outside of our comfort zones and required businesses to adopt innovative thinking. In the event that your salon or spa is forced to close due to another round of shelter-in-place restrictions, you’ll need to think of ways to keep business coming in. With the global beauty industry generating a whopping $500 billion in sales a year and the rise in do-it-yourself and self-care beauty products, it’s a good time to think about incorporating product sales into your business strategy. In fact, in the United States, there was a rise in the sale of hair dye by 23% and the sale hair of clippers by 166% in the first week of April 2020. Here are a few ideas of different services or products that you can offer to keep business booming:

  1. At-home hair color kits, facial kits, or manicure kits with DIY tutorials
  2. Travel beauty services like cutting hair or doing nails on your customers’ front porches or in their backyards.
  3. Outdoor haircuts in your parking lot or in a tent
  4. Gift cards towards future services
  5. Pampering products like a deep conditioning mask or a facial peel
  • Use Technology

Even after virus cases have decreased, the demand for technology will remain. In order to simplify the customer experience and meet the expectations of your clients, you’ll need to adopt some technological improvements. This includes touchless check-in via text, contactless payments, and online booking tools. You could also consider implementing virtual skincare or hair color consultations via Zoom or FaceTime.

With some degree of uncertainty about the future and the possibility of mandates changing as virus cases rise and fall, beauty and wellness businesses must stay adaptable and agile. To learn more about how SBG Funding can help your salon or spa during these challenging times, visit our beauty and wellness page here.

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